Facebook's Vice President for Global Policy Management is making a trip to Capitol Hill to testify before Congress.
Monika Bickert is talking about Facebook's new approach to fight deepfakes.
How will Facebook handle deepfakes?
Ahead of her testimony, she wrote about what Facebook is doing from now on about the deepfake problem.
The list of steps the company is taking is pretty long, so we're going to bullet point some of the key parts of the new strategy.
5 things to know about the Facebook deepfake plan
Facebook says it will tackle the deepfake problem by doing the following things.
1. Facebook will remove misleading manipulated media if:
"It has been edited or synthesized—beyond adjustments for clarity or quality—in ways that aren't apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say."
2. Facebook will remove misleading manipulated media if:
"...it is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic."
3. "Videos that don't meet these standards for removal are still eligible for review by one of our independent third-party fact-checkers, which include over 50 partners worldwide fact-checking in over 40 languages."
4. "If a photo or video is rated false or partly false by a fact-checker, we significantly reduce its distribution in News Feed and reject it if it's being run as an ad."
5. "Critically, people who see it, try to share it, or have already shared it, will see warnings alerting them that it's false."
Facebook says notifying those who are sharing deepfakes and other manipulated media that they're sharing a fake will likely reduce that item's prevalence across the web and on other social media.
Also, Facebook points out that this policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words.
[RELATED: Facebook blog post, Enforcing Against Manipulated Media]