It's apparently not enough anymore to just use one scamming style....
ZD Net explains:
Scammers are now using links in phish-like emails to lead potential victims to fake tech-support sites.
The new tactic, noticed by Microsoft's Malware Protection Center, marks an evolution in bogus tech-support scams that allow criminals to cast a wider net in search of fraud victims.
Historically, tech-support scams have cold-called targets. But more recently they have used a combination of malicious ads that automatically redirect victims to a bogus tech-support page, and malware that displays a fake Blue Screen of Death (BSOD) or other bogus Windows security alerts.
Online criminals meanwhile have long used mass email to spread links to bogus online bank and email login pages to phish credentials.