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By SecureWorld News Team
Tue | Oct 2, 2018 | 7:55 AM PDT

It's a cool looking coffee shop near Brown University in Providence, Rhode Island.

Students fill the tables and order the coffee, but they do not have to pay for it. Instead, they give up their personal information to get their coffee for free.

In other words, the data coming in from students is apparently worth more than the product going out.

NPR has a great write-up on this privacy story:

To get the free coffee, university students must give away their names, phone numbers, email addresses and majors, or in Brown's lingo, concentrations. Students also provide dates of birth and professional interests, entering all of the information in an online form. By doing so, the students also open themselves up to receiving information from corporate sponsors who pay the cafe to reach its clientele through logos, apps, digital advertisements on screens in stores and on mobile devices, signs, surveys and even baristas.

We found out about this story after SecureWorld contributor and CEO of The Privacy Professor, Rebecca Herold, shared the story on her LinkedIn page

As you can imagine, her followers were not too excited about this idea:

privacy-reaction

Rebecca Herold is delivering a keynote presentation at SecureWorld Dallas and Seattle this fall.

DAL-HEROLD

We can't wait to hear her sessions on minimizing the privacy nightmares  being created by the Internet of Things and how these challenges tie into cybersecurity.
Tags: Privacy,
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